Glossary
Glossary: SEO, GEO, AEO, GBP and AI search acronyms
The most common acronyms in local search, websites and AI (Artificial Intelligence), in one or two sentences.
- SEO (Search Engine Optimization)
- Work to help a website be found, understood and shown by search engines.
- SERP (Search Engine Results Page)
- The results page shown after a search.
- GEO (Generative Engine Optimization)
- Preparing content to be found and cited in AI answers such as ChatGPT, Gemini and Perplexity.
- Local GEO (local Generative Engine Optimization)
- A new term presented as the evolution of local SEO: GEO applied to searches with local intent. How we apply it.
- AEO (Answer Engine Optimization)
- Structuring content to answer direct questions.
- SXO (Search Experience Optimization)
- Combines SEO and user experience, from the click to the action on the page.
- CRO (Conversion Rate Optimization)
- Changes that help more visitors take the desired action.
- UX (User Experience) and UI (User Interface)
- How people experience a website, and the visual elements they interact with.
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
- Criteria in Google's guidelines for evaluating content quality.
- LLM (Large Language Model)
- The type of AI behind ChatGPT, Gemini and Claude.
- LLMO (Large Language Model Optimization)
- Preparing information so language models retrieve it and attribute it to the right source.
- RAG (Retrieval-Augmented Generation)
- When an AI retrieves information from external sources before writing its answer.
- Entity SEO
- Work so Google and AI recognize a business, person or place as one entity with consistent information.
- Knowledge Graph
- Google's knowledge base connecting people, companies, places and concepts.
- GBP (Google Business Profile)
- A business's profile on Google Maps and Search.
- Local Pack
- The map block with a few businesses shown for local searches.
- NAP (Name, Address, Phone)
- Keeping these the same everywhere helps Google recognize the business.
- CID
- A numeric identifier for a place on Google Maps, commonly read in the industry as Customer ID.
- LSA (Local Services Ads)
- Google's paid local services ads, available only in some countries and categories.
- GSC (Google Search Console), GA4 (Google Analytics 4), GTM (Google Tag Manager)
- Google tools for search performance, analytics and tag management.
- CWV (Core Web Vitals)
- Google's page experience metrics, currently LCP (Largest Contentful Paint), INP (Interaction to Next Paint) and CLS (Cumulative Layout Shift). INP replaced FID (First Input Delay) in March 2024.
- CTR (Click-Through Rate) and CVR (Conversion Rate)
- The share of people who click after seeing a result, and the share of visitors who take the desired action.
- DA, PA, DR, UR, TF and CF
- Domain and page metrics from third-party tools (Moz, Ahrefs, Majestic). They are not Google metrics.
- PBN (Private Blog Network)
- A network of sites built to create artificial links, against Google's spam policies.
- UGC (User Generated Content)
- Content created by users, such as reviews and comments.